What is eCommerce Marketing?
eCommerce marketing encompasses all the strategies and tactics used to attract customers to an online store, convert that traffic into sales, and retain those customers for repeat purchases. It's about creating a seamless customer journey from discovery to checkout and beyond.
Effective eCommerce marketing involves optimizing your online store, leveraging various digital channels like SEO, PPC, social media, and email, and analyzing data to continuously improve performance. The goal is not just to make sales, but to build a thriving, profitable online business.
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