Monthly SEO Report

Bell Law Offices

Search Engine Optimization Performance Summary

Report Period
November 2024
Account Manager
Jake Jensen
Prepared By
Rebus Advertising

Work Completed This Month

Technical SEO

  • Core Web Vitals Optimization
    Improved LCP from 3.8s to 2.1s through image optimization, lazy loading implementation, and critical CSS delivery. Mobile performance score increased by 23 points.
    Performance Nov 5, 2024
  • Schema Markup Implementation
    Added LocalBusiness, Attorney, and FAQ structured data to all practice area pages. Enhanced rich snippet visibility in search results.
    Structured Data Nov 8, 2024
  • XML Sitemap & Robots.txt Update
    Restructured sitemap to prioritize high-value practice area pages. Optimized crawl budget by blocking low-value parameter URLs.
    Crawlability Nov 12, 2024

Content Optimization

  • Personal Injury Landing Page Rewrite
    Complete content refresh targeting "personal injury lawyer Salt Lake City" with updated case studies, testimonials, and optimized H1-H3 structure. Word count increased from 800 to 2,400 words.
    On-Page Nov 14, 2024
  • Blog Content: "Utah Car Accident Laws 2024"
    Published comprehensive 3,200-word guide covering new Utah traffic laws, statute of limitations, and compensation guidelines. Internal linking to practice area pages.
    Content Nov 18, 2024
  • Medical Malpractice Service Page
    Currently optimizing the medical malpractice page with updated keyword targeting, FAQ section, and case result highlights. Expected completion: Dec 1.
    In Progress Started Nov 22, 2024

Link Building & Authority

  • Legal Directory Submissions
    Claimed and optimized profiles on 12 high-authority legal directories including Avvo, Justia, FindLaw, and Super Lawyers. Ensured NAP consistency across all listings.
    Citations Nov 10, 2024
  • Guest Post: Utah Bar Association Blog
    Secured guest article placement on Utah Bar Association blog discussing emerging personal injury trends. High-authority dofollow backlink acquired (DR 72).
    Backlinks Nov 20, 2024
  • Local Partnership Outreach
    Established referral partnerships with 3 local chiropractors and 2 physical therapy clinics. Mutual linking agreements finalized for local relevance signals.
    Local SEO Nov 25, 2024

Performance Overview

4,832
Organic Sessions
34% vs last month
89.2K
Impressions
52% vs last month
3.8%
Click-Through Rate
0.6% vs last month
12.4
Avg. Position
3.2 positions

Organic Traffic & Clicks (Last 6 Months)

Sessions
GSC Clicks
Jun
Jul
Aug
Sep
Oct
Nov

Q4 Goal Progress

80%
Organic Traffic Goal
70%
Keyword Rankings
90%
Backlink Acquisition

Top Keyword Rankings

Keyword Position Change Volume URL
personal injury lawyer salt lake city 3 +4 1,900 /personal-injury/
car accident attorney utah 5 +7 1,300 /car-accidents/
slip and fall lawyer slc 8 +12 480 /premises-liability/
wrongful death attorney utah 6 +3 720 /wrongful-death/
medical malpractice lawyer utah 14 +9 590 /medical-malpractice/
truck accident lawyer salt lake 11 +6 390 /truck-accidents/

Backlink Profile

342
Total Backlinks
+28 this month
87
Referring Domains
+8 this month
54
Domain Rating
+2 this month
0
Toxic Links
Clean

Next Steps & Recommendations

December 2024 Action Plan

Content Expansion: Workers' Compensation

High Priority

Launch comprehensive workers' compensation content hub targeting high-intent keywords. This vertical shows strong opportunity with low competition in the Salt Lake City market.

  • Create pillar page: "Workers' Compensation Claims in Utah"
  • Develop 5 supporting blog articles for topical authority
  • Add FAQ schema and internal linking structure
  • Target keywords: 8 new terms with combined 2,400 monthly searches

Google Business Profile Optimization

High Priority

Enhance local search presence with aggressive GBP optimization strategy. Current profile is underutilized and missing key conversion elements.

  • Add professional photos of office and team
  • Implement weekly Google Posts schedule
  • Launch review generation campaign (target: 15 new reviews)
  • Add all practice areas as services with descriptions

Technical SEO Enhancements

Medium Priority

Continue improving site performance and crawlability to maintain competitive edge and prepare for Core Web Vitals update in 2025.

  • Implement breadcrumb navigation with schema
  • Optimize image alt text across all service pages
  • Fix 3 remaining internal linking gaps identified in audit
  • Add video schema to case study pages

Q1 2025 Strategic Goals

6,500
Monthly Organic Sessions
+35% growth target
Top 5
Primary Keywords
8 keywords in top 5
60+
Domain Rating
Authority building
45
Monthly Organic Leads
Conversion focus

Additional Recommendations

  • Video Content Strategy
    Consider creating short-form video content (1-2 minutes) explaining common legal questions. YouTube SEO can drive significant branded and non-branded traffic, and videos can be repurposed for social media.
    Content Video
  • Location Page Expansion
    Create dedicated service pages for surrounding cities (Provo, Ogden, Park City) to capture geo-modified search terms. Estimated additional monthly search volume: 1,800+ searches.
    Local SEO Expansion
  • Testimonial & Case Results Enhancement
    Add more detailed case results with settlement amounts (where permitted) and client video testimonials. Social proof significantly improves conversion rates on legal service pages.
    Conversion Trust